DVDs and interactive CD-ROMs can be powerful additions to your digital armoury, supporting and enhancing the vehicle launch and sales processes. We have helped many of our automotive clients to successfully integrate disc-based media into a range of areas and activities including direct marketing, distribution at events, vehicle promotion in dealerships and training materials.
Reveal and Launch discs
Bringing together image, text and film assets can raise awareness and create excitement and demand for your vehicles. Reveal and Launch discs communicate key sales messages and present the vehicle and its features in a highly engaging way.
Familiarisation discs
Familiarisation or Handover discs are designed to make the customer's experience with their new purchase as smooth and positive as possible.
We can manage the entire creative process from developing a script to producing the film and managing its translation into multiple languages.
Our Familiarisation discs have been proven to reduce 'Things Gone Wrong' and improve customer satisfaction.
Updatable CDs
Our updatable CDs are a great cost-saving and environmentally friendly way of promoting a vehicle over a longer period of time.
When you make changes to accessories, features, colours or language options our system updates what your customers see the next time they insert their disc into the computer. This reduces the need to produce and distribute new discs or printed materials each time you roll out an update.