Top Marques, the UK's leading publication for the buying and selling of prestige vehicles, is to revamp its website and magazine.
Top Marques is redeveloping its website to feature a new, simple homepage layout, which allows for greater 'browsability', as well as easier navigation. The website brings together sports and luxury cars, allowing quick and easy access to almost 170,000 prestige car listings.
As part of the Top Marques revamp, the logo has also been completely redesigned to reflect the brand's ethos - 'don't dream it, drive it'.
www.topmarques.co.uk will be overhauled and relaunched for September and will include new and used quick car searches based on postcode; news and reviews on desirable cars; a comprehensive buying and selling guide; a resources link which includes information and contact details for personalised number plates, car services; and a section for users to subscribe to Top Marques magazines, quickly and efficiently.
Freestyle Interactive were selected to redesign the look and feel of Top Marques online presence.
Jason Biffin, e-Commerce Director at Trader Media Digital said:
The new look website will provide aspirational brands with a cost-effective channel to
reach high income consumers - over a third of which are looking to spend more than
£40,000 on a car.
The creative design and online strategy presented by Freestyle was imaginative and
compelling. They displayed a deep understanding of the Auto Trader/Top Marques brand
identity, our customers, and the automotive market sector. This is also supported with
a strong delivery ethic. We are looking forward to strengthening our partnership with
Freestyle as we drive the Top Marques brand forward.
Simon Heath, Account Director at Freestyle Interactive who led the pitch team said:
We were really excited to be on this pitch list and it was great fun putting together our
pitch response - we look forward to a great partnership.
Auto Trader makes the world of cars easy, with a one-stop-shop of all things motoring - from new and used cars to insurance and finance - along with advice and solutions to help reduce the cost of motoring for everyone.