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/ Says who?

Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason...

/ Moving the Goalposts

When it comes down to it, if you ignore what goes on it, a piece of print is never going to change size when your back is turned...

/ What's an iDev?

It's an internet thing, is my usual response to the inevitable question after I have answered the what do you do for a living? question.

/ Freestyle photobooth

One of the biggest challenges facing digital agencies is how to showcase digital concepts and design work in a creative way...

/ What is all this "ia" mumbo jumbo?

At a family dinner the other week, my brother-in-law asked me what I do for a living. "I'm an Information Architect" I said - this was met with...

/ What's in a name?

I'm quite attached to my name. I've had it for as long as I can remember and I don't tend to respond if people call me something different...

/ Olympic Editorial

Is the Olympic Branding condemnation really justified and what does it all boil down to? asks Daniel Birch, Creative Director at Freestyle Interactive...

/ Saville Row versus 'one size fits all'

'Oooh! Suit you sir.' The Fast Show's sycophantic tailors' catchphrase may have fallen out of favour recently but the bespoke approach to digital...

/ C is for...

/ A new-look team for a new approach

/ What's happening?

/ What's in it for me?

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