Objectives
The task was to integrate key campaign work online, driving traffic through to the Alstom site and enhancing the user journey through the provision of relevant information and calls to action within the site itself.
Solution
Our solution was to add further dynamics and insight to the way Alstom provide and utilise banners, buttons and signposts on their site. This involved working with the client to create a programme plan based around key dates in Alstom's financial year to effectively map campaigns and tactical activity for product launches, events, activities and PR opportunities.
With this we were able to strategically utilise the banner and signpost space to provide highly visual and interactive creative work that engaged the user andwas relevant to Alstom's key objectives and milestones. An example was the realtime, rich-media display campaign for the launch of the AGV, their new generation high-speed train.
In addition, we created user journeys for all of the campaigns detailing the calls to actions and pathways through the site ensuring each activity was tracked and measurable, feeding into campaign analysis and reporting.
Results
Whilst keeping costs down and turnaround times lightning fast, we have achieved excellent results with Alstom.
- Visitors up by 42%
- Unique Visits up by 44%
- Page views per visit up by 63%
For the AGV campaign, Alstom achieved it's highest ever amount of site visitors on the launch day up by over 400% compared to their daily average visitors.