Objectives
We found out that it's not easy to define a Regional Development Agency, especially when everyone seems to have a different view on what they do.
Our major challenge on this project was working with AWM to demonstrate the benefits of developing digital strategy for the corporate site before they invested heavily in a full content management and IT/Hosting solution.
Solution
We came across a lot of different perceptions of AWM when we met the key users and the stake holders. AWM perceive themselves as a strategic developer in the areas of social and economic rejuvenation for the West Midlands, whereas most of their key users perceive them as a grant giver, and in a lot of areas, unnecessarily bureaucratic.
Success hinged on taking these opposing views and requirements and mapping them into a strong, creative design system that could be used across the different parts of AWM.
We worked closely with a third party technology provider to make sure that the technology underpinning the site was the most relevant and appropriate for AWM's requirements.
Results
The architecture and creative solution that we proposed have been accepted and implemented as standard across the AWM infrastructure.
We have given them a solid platform and a benchmark from which to develop and we are now working with AWM to implement the tools for rolling out this strategy over all their future internet based projects.