Objectives
You can never have too much information when you're buying a house.
Bryant were looking to develop a sector-leading website. Making use of our simple-to-use administrative Content Management System to create user-focused content would enable them to build their brand and increase their business process efficiency.
Solution
Taking into account the most basic of requirements from I want to find out how much a product costs and where I can buy it? to more personal queries such as Show me examples of how would it look in my home, our concept focused on providing useful, relevant content via a simplified navigation with clear calls to action. Giving the customer fewer options enabled us to tailor the content, the requirements and the motivations of Amtico's B2B and B2C customer groups.
Once this was in place we were able to bring in our technical team to implement a CMS environment, and integrate the website into Bryant's ERP system to give real time updates on price and availability.
Results
Following the launch of the new site, users are staying on the site on average three times longer and requests for brochures via the site, a key driver and business objective for Bryant, have increased tenfold.