Objectives
Following on from work that we had undertaken on the main Taylor Woodrow site, the housing developer approached us with a fairly tall order. They wanted to improve their existing flash-based Spanish developments microsite to coincide with their planned TV campaign.
Taylor Woodrow gave us a pretty tight timeframe to complete the work but we stepped up to the challenge.
Solution
Improving on their existing Flash site, we created a faster, easier to use website that incorporates the footage from the TV commercial, building on and reinforcing the messages from the highly targeted TV campaign which was designed to drive traffic to the site.
We designed a navigation that gives visitors two routes into the information. Adding in clickable hotspots at key points in the online version of the commercial allows the viewer direct access to specific content, prompted by the visual messages, while the main navigation menu provides a more direct route into the information for repeat visitors and those who choose not to watch the video.
The new site uses lots of imagery to convey information and clear calls to action to drive users to contact points ("Contact Us" form and "Tell a Friend").
Results
This project needed to be delivered on time to tie in with Taylor Woodrow's planned television advertising campaign. We scoped, designed, built and populated the site within an extremely short time-frame in order to meet the deadline.
Requests for information through the site were coming in within a week of launch and Taylor Woodrow has doubled the length of the online campaign's life span.