/ New channels

Social media

As technology and understanding of how to use and integrate it into our daily lives grows, the twins social media and community are making their presences felt in an increasing number of briefs from clients. So we should all be jumping on the bandwagon and building our own Facebook, MySpace or Flickr to encourage and build an online community around our websites, right?

Not necessarily. We've always subscribed to the idea that just because you can, doesn't mean you should and the idea of creating communities for the sake of communities doesn't sit well with our approach. When we know more about you, then we can talk!

Mobile

In many ways mobile isn't a new channel, but it's certainly in its infancy which is why we believe it belongs here. It's a simple word but it means a lot of different things to different people. Whether it's portable content, greater engagement with your customers or a digital point of sale, like everything else, it needs a considered approach. So let's consider it; and along the way we'll show you how we've made it work.